Projects
Hey,
I'm Waad, Brand Experience Designer
Strategy | Marketing | Branding | Web Design | UX/UI
Resume
Available for work
08
Years of Experience
700 +
Published posts
+20
Happy Clients
10K
Hours Worked
About Me
Hey, I'm Waad. You can call me Promise :)
I'm a Brand Experience Designer who's obsessed with combining design, art, tech and marketing to create memorable experiences. I create brand experiences that make audiences feel, remember, and of course, convert.
My marketing background is my secret weapon. Throughout my 8-year journey, I learned to balance creative vision with strategic objectives, ensuring every design choice and interaction supports your bottom line. This approach means I deliver more than just beautiful work - I create brand experiences that actually perform. I have worked in various industries, with a focus on technology, web3 and entertainment. I've led rebranding initiatives, devised growth hacks, and conceptualized innovative services. In my spare time, I love to look for new ways to use technology as a creative expression.
BASED iN
Tunis, Tunisia
My Expertise
Digital Marketing
AI & automation
AI art
Interactive design
Branding
UX/UI
Web3.0
Past Experiences
[
Oct 2022
Mars 2025
]
Axestreet Capital
USA, Remote
Oct 2022
Mars 2025
Creative & Brand Strategist
- Conceptualized distinctive brand identity & messaging differentiating Axestreet in conservative financial markets, capitalizing on the innovative "No Profit Targets" USP as a solution to industry pain points
- Developed full marketing ecosystem including ad creatives, landing pages, email campaigns, social media posts and videos reinforcing core brand messaging
- Closely monitored results & made quick design decisions based on data, implemented A/B testing to optimize for conversions
- Collaborated with marketing team & stakeholders to continuesly develop a shared creative vision aligned with business objectives.
[
SEp 2022
AUG 2024
]
Chabaka
Lebanon, Remote
SEp 2022
AUG 2024
Technology & Innovation Specialist
- Lead an R&D department focused on applying modern technologies to enhance marketing and content creation strategies.
- Conduct training sessions on new tools and produce written/filmed tutorials
- Streamline team processes by leveraging advanced technologies, emphasizing AI applications.
- Conceptualize innovative products and services harnessing cutting-edge technology.
- Develop content automation techniques to improve productivity and efficiency.
[
JUN 2022
AUG 2022
]
Dar Blockchain
Tunis, Tunisia
JUN 2022
AUG 2022
Digital Marketing Manager
- Developed a comprehensive digital marketing process for both the agency and its clients, incorporating team structure, workflows, and standard operating procedures (SOPs).
- Conducted branding workshops internally to ensure a unified brand image.
- Designed and implemented a new brand identity.
- Stayed up to date with Web 3.0 industry trends, incorporating the latest developments into marketing strategies.
[
JAN 2022
MAY 2022
]
BSL Group
Tunis, Tunisia
JAN 2022
MAY 2022
Digital Marketing Manager
- Developed and executed marketing strategies, incorporating A/B testing to optimize performance and drive brand growth and visibility.
- Lead a comprehensive rebranding initiative to refresh the company's image.
- Create engaging content to support marketing efforts and enhance customer engagement.
- Conceptualize and implement growth hacks to boost performance.
Projects
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The tools that are part of my daily routine.
Reviews
"Waad is an excellent designer, and thinker. She helped us redesign our company social media posts and has helped us develop a Canva space with our brand as well. She has the great ability to listen well to the client's needs, suggest options, and collaborate continuously to achieve the most customer satisfaction. She is also well versed in AI-based designs and innovative design. We highly recommend Waadt."
Olfa Hamdi
CEO Concord
