About Me

My main prompt is:
Technology is beautiful.

Hire Me
Available for work

I'm a creative technologist with a strong digital marketing background. During my last experience, I led an R&D department that leverages AI & Automation to supercharge the entire content creation pipeline. I have worked in various industries, with a focus on technology, web3 and entertainment. I've led rebranding initiatives, devised growth hacks, and conceptualized innovative services.

In my personal time, I love to explore new ways to utilize tech as an outlet for artistic expression.

Resume

[

Oct 2022

Mars 2025

]

Axestreet Capital

USA, Remote

Oct 2022

Mars 2025

Creative & Brand Strategist

Brand Strategy
Klaviyo Email Automation
Conversion Optimization
Framer & Webflow
Heatmaps
  • Conceptualized distinctive brand identity & messaging differentiating Axestreet in conservative financial markets, capitalizing on the innovative "No Profit Targets" USP as a solution to industry pain points
  • Developed full marketing ecosystem including ad creatives, landing pages, email campaigns, social media posts and videos reinforcing core brand messaging
  • Closely monitored results & made quick design decisions based on data, implemented A/B testing to optimize for conversions
  • Collaborated with team & stakeholders to continuesly develop a shared creative vision aligned with business objectives.
Brand Strategy
Klaviyo Email Automation
Conversion Optimization
Framer & Webflow
Heatmaps

[

SEp 2022

AUG 2024

]

Chabaka

Lebanon, Remote

SEp 2022

AUG 2024

Technology & Innovation Specialist

Cloud GPU Server
Python
AI Tools (Text/Image/Video/Audio)
Training/Webinars
Content Automation
  • Lead an R&D department focused on applying modern technologies to enhance marketing and content creation strategies.
  • Conduct training sessions on new tools to enhance team skills.Streamline team processes by leveraging advanced technologies, emphasizing AI applications.
  • Conceptualize innovative products and services harnessing cutting-edge technology.
  • Develop content automation techniques to improve productivity and efficiency.
Cloud GPU Server
Python
AI Tools (Text/Image/Video/Audio)
Training/Webinars
Content Automation

[

JUN 2022

AUG 2022

]

Dar Blockchain

Tunis, Tunisia

JUN 2022

AUG 2022

Digital Marketing Manager

Figma
Adobe Suite
Marketing Strategy
Training
SOPs
  • Developed a comprehensive digital marketing process for both the agency and its clients, incorporating team structure, workflows, and standard operating procedures (SOPs).
  • Conducted branding workshops internally to ensure a unified brand image.
  • Designed and implemented a new brand identity.
  • Stayed up to date with Web 3.0 industry trends, incorporating the latest developments into marketing strategies.
Figma
Adobe Suite
Marketing Strategy
Training
SOPs

[

JAN 2022

MAY 2022

]

BSL Group

Tunis, Tunisia

JAN 2022

MAY 2022

Digital Marketing Manager

Adobe Suite
Google Analytics
Linkedin Ads
Wordpress
Mailchimp
  • Developed and executed marketing strategies, incorporating A/B testing to optimize performance and drive brand growth and visibility.
  • Lead a comprehensive rebranding initiative to refresh the company's image.
  • Create engaging content to support marketing efforts and enhance customer engagement.
  • Conceptualize and implement growth hacks to boost performance.
Adobe Suite
Google Analytics
Linkedin Ads
Wordpress
Mailchimp

[

MAY 2021

DEC 2021

]

Hepta-sys

Tunis, Tunisia

MAY 2021

DEC 2021

Digital Marketing Manager

Figma
LinkedinAds
Emailing
Social Media Management
Adobe Suite
  • Led a rebranding initiative, developing a new logo and comprehensive brand identity.
  • Created and managed social media campaigns to increase brand visibility and engagement.
  • Oversaw the website redesign project, ensuring effective collaboration among team members in copywriting, proofing, UI, and development.
Figma
LinkedinAds
Emailing
Social Media Management
Adobe Suite

[

JAN 2020

APR 2021

]

Image&Actions

Tunis, Tunisia

JAN 2020

APR 2021

Digital Manager

Photoshop
Illustrator
After Effects
Reporting
Content Production
  • Focused on the client: Hyundai
  • Developed and implemented digital strategies to drive brand growth and awareness.
  • Conceptualized, executed, and managed engaging campaigns to enhance customer engagement.
  • Created and designed compelling content to support marketing initiatives.
  • Prepared and presented progress reports to the client, maintaining open lines of communication.
  • Ensured alignment with the international brand, adapting global strategies to the local market.
Photoshop
Illustrator
After Effects
Reporting
Content Production

[

JUN 2020

DEC 2020

]

ITUC

Tunis, Tunisia

JUN 2020

DEC 2020

Communications Manager

Mailchimp
FacebookAds
Photoshop
Premiere Pro
Drupal
  • Created and curated engaging content, including graphic designs and video animations, to support communication objectives.
  • Managed social media platforms and prepared performance reports to track progress and identify areas for improvement in reaching target audiences.
  • Developed and executed email and social media campaigns to increase audience engagement and promote key messages related to the mission.
  • Edited pre-recorded webinars to ensure high-quality content delivery and maintain the organization's professional image.
  • Contributed to the website design process, offering insights to enhance user experience and maintain brand.
Mailchimp
FacebookAds
Photoshop
Premiere Pro
Drupal

[

APR 2019

MAR 2019

]

Technopark

Sfax, Tunisia

APR 2019

MAR 2019

Digital Marketing Manager

Facebook Ads
Photoshop
Illustrator
Branding Workshops
Mentoring
  • Managed Technopark and CoStarT IT incubator's social media presence, driving engagement and interaction.
  • Developed and implemented strategic plans to achieve communication objectives.
  • Designed graphics and produced videos to boost marketing efforts.
  • Produced newsletters to share updates and promote events.
  • Provided live event coverage through photos and videos to increase visibility.
  • Led branding workshops and mentored incubated startups on marketing and branding.
Facebook Ads
Photoshop
Illustrator
Branding Workshops
Mentoring

Interested in working with me ?

Let's create together!

Send a message
waadkocht@gmail.com
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Work by Waad.
All Rights Reserved.