More than Just Pretty Pixels

Led the creative development of an explainer campaign for WideWorlds, a generative AI world-building platform. I designed a strategic narrative to onboard users into the "MUSTQBL" universe. We produced a high-energy, motion-driven explainer that merges world-building with walkthrough.

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Led the rebranding of a Botanical Club into Linnaeus, a "Nocturnal Apothecary" in Lisbon’s Bairro Alto district. I conceptualized a new visual identity, replacing generic aesthetics with a high-contrast, tactile design system that transitions from refined mixology by day to high-energy nightclub by night.

Developed a high-performance suite of Meta ad creatives for Four Seasons Tunis, shifting from traditional hospitality imagery to a series of strategic psychological hooks. I designed and tested multiple visual directions—ranging from "Tactile Escape" editorial layouts to "Lifestyle Momentum" motion assets—to identify high-conversion triggers for luxury travelers.

Developed a visual identity for the "De Fuego" nightclub event series, transitioning the venue's aesthetic into a high-energy, thermal-inspired experience. I designed the full suite of digital and physical applications—including motion graphics, social assets, and artist templates. The cohesive branding and targeted creative strategy resulted in a high-conversion threshold and a sold-out event.

Conceptualized a brand strategy for Axestreet Capital, capitalizing on its "No Profit Targets" USP to solve industry pain points. I developed a marketing ecosystem—including ad creatives, landing pages, email campaigns, and motion design—growing the beta list from 100 to 1,300 subscribers. Through A/B testing and heatmap analysis, I validated design effectiveness, resulting in a 40% increase in conversion rates.